InDesign Layouts

Below are the links to my Indesign layouts for my articles within the Cosmo section of my portfolio.

Perfect Wax Article
This is arranged in the style of the  Cosmo website as it is an online piece. The images for products were acquired through retailers.

Tip Top Anning Article
Images acquired through retailers

"I am not who you think I am" Article
Images courtesy of Ryan Gingell with his permission to  use.

Summer Beats
Images acquired as free press images for the albums.
Back to School Article
Images acquired from Jennifer Spinks at the OU press office.

Fashion Article
Images acquired from retailers

Waxing Article first Draft

Summer time is vast approaching and that means it’s time to get as much skin on show to catch that tan (or that man!). Beauty expert Lesley Devlin shares her top tips on waxing.

1.       Preparation is key.
With proper preparation you can make sure you get the best results and hopefully reduce the after effects. For best results, the hair should be at least ¼ inch long and Lesley stresses the importance of making sure your skin is clean before a wax. It is also important to wear loose clothing to allow skin to breathe.
Are you bad at dealing with pain? If so, Lesley advises to avoid waxing during your period.
“Your body will be a lot more sensitive and, as well as the pain being a lot worse, the after effects such as a rash or inflammation may increase.
Lesley’s top tip to reduce pain is to take an aspirin 45 minutes before the treatment.
“It will reduce pain as well as reduce the risk of inflammation,” she says.

 

Waxing Article Interview and Information

Lesley Devlin is beauty expert who runs the popular Lomond Beauty in Scotland.

I asked for her advice on the following topics regarding waxing for an online article:

·         Preparing for waxing

·         Home waxing tips

·         Waxing After Care

·         Recommended products

These were her responses:

Pitch/Rationale for Online waxing article

Pitch to Cosmopolitan web editor Ashley Womble regarding beauty feature – Perfect Wax

To be emailed to: ashley.womble@comopolitan.co.uk

Dear Ms Womble,

                I wondered if you would be interested in the following features about waxing for the Beauty section of your website.

I think this feature will be attractive due to the high volume of women, specifically your target audience wanting to wax for the summer.

It has a nice chatty style which matches the house style of your current layout. I am aware that this is a feature that will run regularly as it is a top summer theme; however, I feel my article would be perfect for your publication. I am a qualified beauty therapist with contacts all over the beauty industry and plenty of product knowledge of my own. This will help create a highly informative article and give your readers the best advice possible.

I look forward to hearing from you soon.

Regards,

Emma Blight

Online Articles

Cosmo’s online writing style is slightly different to the magazine. Although the sections are very similar, if not the same, the way the articles are laid out is completely different.

The articles are less image heavy and although they still incorporate the relaxed colloquial language, but still in a different style. The articles are a lot shorted and structured more like a news story with feature content, rather than large feature articles.