Project Brief

Welcome to my blogbook for my Negotiated Portfolio; the final module of my Ba(Hons) Journalism degree.

Please make sure you head right back to the oldest posts in order to see all of my thought processes and research, or if you prefer, click the tags relevant to the articles within the portfolio which can be found to the right hand side of the blog.

Many Thanks,
Emma x

Project Brief

In this unit you will be required to produce an 8,000-word (or equivalent) portfolio of journalistic work that is targeted at existing publications and online media outlets, together with a log book or blog that documents your research and decision making process and a critique of your work.

Using the core journalistic skills already accrued on the course you will be expected to produce a number of pieces that demonstrate an appreciation of both audience and style. With the support of a tutor and through peer group work you will initiate ideas and develop a portfolio of marketable stories.

Your portfolio must include an appreciation of online journalism and include at least one item that is written/designed for the web. You may, if you choose to, submit a new magazine concept for part or all of this assignment.
Showing posts with label Rationale. Show all posts
Showing posts with label Rationale. Show all posts

Saturday, 14 May 2011

Pitch/Rational for studying later in life profile feature

This feature will be based on the style of the glamorous celebrity interviews. It will combine with a set of photographs taken on a shoot co-directed by myself and student photographer Natalie Blight. These will be edited and work with the question and answer style article to paint a glamorous profile on Linda Blight, a 46 year old single mum studying for a degree. This article could also potentially fit with the 'Cosmo Inspires Real Life' profile features.

Rationale for fashion feature

The swim suit fashion feature piece is relevant to the market of Cosmopolitan and with summer on its way. The audience will be preparing to buy swimsuits and beach accessories ready for summer. I also thought a good twist for the feature would be to only include items from the high street or of affordable prices. If the reader has just spent a bulk of their savings on a nice holiday, finding swimsuits and accessories for the right price is vital.

Pitch/Rationale for Online waxing article

Pitch to Cosmopolitan web editor Ashley Womble regarding beauty feature – Perfect Wax
Dear Ms Womble,
                I wondered if you would be interested in the following features about waxing for the Beauty section of your website.
I think this feature will be attractive due to the high volume of women, specifically your target audience wanting to wax for the summer.
It has a nice chatty style which matches the house style of your current layout. I am aware that this is a feature that will run regularly as it is a top summer theme; however, I feel my article would be perfect for your publication. I am a qualified beauty therapist with contacts all over the beauty industry and plenty of product knowledge of my own. This will help create a highly informative article and give your readers the best advice possible.
I look forward to hearing from you soon.
Regards,
Emma Blight

Pitch/Rationale for Tanning Article

Pitch to Cosmopolitan beauty director Leah Wyer regarding Beauty feature – ‘Tip Top Tanning’
Dear Ms Wyer,
                I wondered if you would be interested in the following features about tanning for an upcoming summer issue of Cosmopolitan Magazine.
I think this feature will be attractive due to the high volume of women, specifically your target audience wanting to top up their tan if they are unable to enjoy the sunshine, or in fact, we don’t get enough in this country this summer.
I thought these feature would fit nicely within your ‘Beauty’ section. It has a nice chatty style which matches the house style of your current layout. I am aware that this is a feature that will run annually as it is a top summer theme; however, I feel my article would be perfect for your publication. I am a qualified beauty therapist with contacts all over the beauty industry and plenty of product knowledge of my own. This will help create a highly informative article and give your readers the best advice possible.
I look forward to hearing from you soon.
Regards,
Emma Blight

Pitch/Rationale for Transgender Article

Pitch to Cosmopolitan features director Molly Caitlin Triffin regarding transgender profile feature – “I am not who you think I am”. To be emailed to: molly.triffin@cosmopolitan.co.uk
Dear Ms Triffin,
                I wondered if you would be interested in the following feature about transgenders in current society. I have an exclusive interview with a transgender, born a female and currently living as a male. He is willing to speak to me about his experiences and life choices in an attempt to reduce ignorance towards transgenders.
I thought this feature would fit nicely within your ‘Cosmo Inspiration’ or ‘Real Life’ areas of your features section. It has a nice chatty style which matches the house style of your current layout. Although this is not a story that your readers may be able to relate to, it is a subject that is not usually covered in mainstream media, and one that your audience may find interesting with its links towards a recent storyline in popular soap ‘Hollyoaks’. The soap recently saw young newcomer Jasmine Costello reveal that she planned to live as a boy, much to the shock of her family and community.
I think this feature would be attractive to your readers because of this link with ‘Hollyoaks’ and it is not a common feature theme, therefore it will be a fresh, new idea.
I look forward to hearing from you soon.
Regards,
Emma Blight